July 14th, 2010 – CHICAGO, Ill. – Brother Rice High School named Sochacki Communications their firm of choice for the complete redesign and programming of the school’s 265-page website.
“In today’s age, timely communication of information about a company or organization’s offerings to an audience is more important than ever,” said Edwin Sochacki, President of Sochacki Communications, and Brother Rice alumnus (’91). “We saw an opportunity for Brother Rice to maximize its opportunities to reach out to their students, parents, alumni and incoming freshmen through the website, making it a destination for all Brother Rice-related news.”
Based on the depth of content, photography and time-sensitive information that will populate the school’s site, Sochacki Communications presented their website strategy to Brian Barkowski, Director of Marketing and Public Relations at Brother Rice. The plan included migrating the existing site to a cost-effective content management system built on an Open Source framework. Using the CMS, the website’s administrator could appoint a host of content contributors – in this instance, teachers, coaches and students – to write news-related stories about the school’s athletics, organizations, activities and events. Additionally, Sochacki Communications’ solution included integration of social media applications, Facebook and Twitter, as well as interacting with existing Google Calendar, Picasa and YouTube. Once fully implemented, the site will help Brother Rice High School communicate effectively with its community and further its reach to a wider audience of prospective students.
“We are looking forward to having everything designed, programmed, tested and ready for launch before the students return to school for the Fall Semester,” said Barkowski. “This project is an exciting, but enormous undertaking and a critical step in keeping Brother Rice High School the top south-suburban choice in private education for young men.”
Sochacki Communications is a strategic marketing communications firm in the Chicago suburb of Palos Heights, specializing in advertising, branding and marketing initiatives for privately-owned businesses, not-for-profit organizations and publicly-traded corporations alike. The firm, founded by Edwin Sochacki, has helped provide numerous businesses with cost-effective marketing strategies, allowing them to effectively communicate with existing clientele, engage new customers, increase brand awareness and maximize sales.